2014 Jumpstart raises $1.9 million
In Canada, one in three families are unable to afford to enrol their children in sports and physical activities.
On May 31, Canadian Tire stores across the country held their annual Jumpstart Day to help raise funds and awareness for kids who for financial reasons are unable to participate in organized physical activity.
This year the sixth-annual Jumpstart Day raised $1.9 million from coast to coast and marked the end of the month-long campaign designed to get kids off the sidelines and into the game.
One hundred per cent of the funds raised stay within the local communities to help kids with the costs associated with sports registration, equipment and even transportation.
This year, the money raised will help give more than 19,000 kids the chance to develop confidence, discipline and social skills while enjoying the activity of their choice, with the goal of introducing youngsters to life-long play and healthy living.
Since 2005, the Jumpstart Program has helped over 750,000 kids.
For more information on how to get involved, check out jumpstart.canadiantire.ca