OMG im dying 2cu

North Surrey Secondary student Daniel Nassato won first place in the distractions category of ICBC's Your Ad Here contest. Below is Pacific Academy Secondary student Sadie Au's ad, which took third place in the speeding category.

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A pair of Surrey students have won top honours in an ICBC advertisement contest targeting speeding, impaired and distracted driving.

Daniel Nassato, a Grade 10 student from North Surrey Secondary, took first place in the distractions category for his design of a bloodied and cracked cell phone screen with the words "OMG im dying 2cu."

"What I want people to take out of this is that a text is not more important than your life; your text can wait," Nassato said. "Though I could have used different forms of distracted driving to represent the message, people can relate the most to texting, because there are so many people that text when they drive."

Sadie Au, a Grade 12 student at Surrey's Pacific Academy Secondary, won third place in the speed category. Her ad depicts a sketched car crashing into a pocket watch, with the words "you can't rush time" written in shattered text.

"Time is not flexible and cannot be changed," said Au. "Trying to beat the clock is impossible, and we would be putting our lives in jeopardy for it. In designing this ad, I wanted to make it clear that speeding never ends well."

The annual contest, called Your Ad Here, is aimed at promoting road safety. This year, ICBC received more than 225 entries. There were first, second and third place winners in the Distractions, Impaired and Speed categories , and special awards for the school with the highest participation rate, the student with the best statement and the student who was the Facebook fan favourite.

To see the winning entries, check http://apps.icbc.com/campaigns/youradhere/