- 2015 Federal Election
Olympic plate sales top 100,000
B.C. motorists have now bought more than 100,000 Olympic licence plates.
ICBC had aimed to sell between 100,000 and 150,000 of the plates through a sponsorship deal that assists VANOC in hosting the 2010 Winter Olympics. ICBC called the pace of sales “tremendous” and beyond expectations.
“Selling 100,000 plates is a real milestone,” said Dave Cobb, VANOC’s executive vice-president of revenue and marketing. “It’s also a very tangible sign that excitement is continuing to build throughout the province.”
The plates have been on sale for just over a year and cost $35 – part of which ICBC keeps – plus $25 a year in annual renewal fees that go entirely to VANOC for use of the 2010 logo and name. VANOC is to pull in at least $15 million under the plan.
NDP critics have slammed the scheme as a back door way for a provincial Crown corporation to subsidize the Olympics without the money being counted as part of the total Games bill.
A total of 64,000 plates have been sold so far in Metro Vancouver and the Fraser Valley, where sales are far ahead of other parts of B.C.